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    Начало -> Иностранный язык -> Examining english business letters

Название:Examining english business letters
Просмотров:152
Раздел:Иностранный язык
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Описание:The examples of some business letters and their analysis.

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EXAMINING ENGLISH BUSINESS LETTERS
    
    Now let's turn to the practical point of writing business letters. They may be divided into official and semi-official. The first kind of letters is characteristic of those people working in business: an executive, a department manager, a salesman, a secretary or a specialist in business and technology. But also many people may want to buy something, to accept an invitation or to congratulate somebody - this is a kind of semi-official letters. The first kind of letters may in turn be subdivided into such groups as: inquiries, offers, orders, and so on. I am going to examine this group more carefully looking at the correspondence of Chicago businessmen and English manufactures.
    Example 1.
    
    MATTHEWS & WILSON
    Ladies' Clothing
    421 Michigan Avenue
    Chicago, III.60602
    
    Messrs GRANT & CLARKSON
    148 Mortimer Street
    
    London WIC 37D
    England October 21, 1993
    
    
    Gentlemen:
    
    We saw your women's dresses and suits at the London Fashion Show held in New York on October 17. The lines you showed for teenagers, the "Swinger" dresses and trouser suits would be most suitable for our market.
    Would you kindly send us your quotation for spring and summer clothing that you could supply to us by the end of January next. We would require 2,000 dresses and suits in each of the sizes 10-14, and 500 in sizes 8 and 16. Please quote c.i.f. Chicago prices. Payment is normally made by letter of credit.
    Thank you for an early reply.
    
    Very truly yours,
    P.Wilson.Jr
    Buyer
    .
    This is undoubtedly an import inquiry letter. In the first part of a letter there is a kind of introduction as a prospective customer approaches supplier for the first time ,and it is from this part that we found out that the correspondents are engaged in textile industry.
    The second part expresses request for detailed information about the goods in question, their prices and terms of possible transaction.
    In this example we come across the abbreviation concerning the terms of delivery, that is commonly accepted in the business world. It is interesting to know what this kind of abbreviations means:
    c.i.f. - cost, insurance, freight.
    If consignment is to be delivered according to c.i.f., then the supplier insures the goods and pays for the whole delivery.
    f.o.b. - free on board.
    If consignment is to be delivered according to f.o.b., then the supplier pays for transportation to port, steamer or air shipment and dispatch; and the customer pays for onward transportation and insurance.
    f.o.r. - free on rail.
    It is the same as f.o.b., but for railway transportation.
    c & f - cost and freight.
    If consignment is to be delivered according to c & f, then the supplier pays for the whole delivery and the customer - for insurance.
    It is worth mentioning here that the whole letter is written in a highly polite way, nevertheless it is quite precise and sticks to the point.
    Example2
    
    GRANT &CLARKSON
    148 Mortimer Street
    London W1C 37D
    
    MATTHEWS & WILSON
    Ladies' Clothing
    421 Michigan Avenue
    Chicago, III.60602 30th October, 1996
    
    Dear Sirs,
    We are pleased to make you an offer regarding our 'Swinger' dresses and trouser suits in the size you require. Nearly all the models you saw at our fashion show are obtainable, except trouser suits in pink, of which the smaller sizes have been sold out. This line is being manufactured continuously, but will only be available again in February, so could be delivered to you in March.
    All other models can be supplied by the middle of January 1997, subject to our receiving your form order by 15th of November. Our c.i.f. prices are understood to be for sea\land transport to Chicago. If you would prefer the goods to be sent by air freight, this will be charged extra at cost
    
    Trouser suits sizes 8-16 in white, yellow, red, turquoise, navy blue, black
    Sizes 12,14 also in pink per 100 $2,650.00
    Swinger dresses sizes 8-16
    in white, yellow, red, turquoise, black per 100 $1,845.00
    
    You will be receiving price-list, cutting of our materials and a colour chart. These were airmailed to you this morning.
    Yours faithfully,
    F.T.Burke
    Export Department
    
    As you can clearly see it we face the second phase of business correspondence - the answering letter. ............




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